personal
branding of an influencer

Rachid Et-Taïbi is an expert and influencer in Diversity & Inclusivity. His own background saw him face many challenges as an immigrant to Europe from Morocco, ultimately finding success as a business leader and investor. He has seen first-hand the impact of inequality both on individuals and in business.
‍
Today he draws on this experience to inspire those who dare to think deeper and forge a better future, while helping organisations to shape their D&I policy in the most effective way possible.

brand challenge

Rachid asked Boil® to help grow his personal brand connecting all his endeavours as an entrepreneur. He needed an inspiring storyline and recognisable branding for his activities as influencer and keynote speaker.

brand story

Boil® created the story ‘Make everyone matter’ describing how personnel are in fact enriching companies, making them stronger. We designed a logo implying we are all equal and created a brand universe using a lot of vibrant colours.

a quality label

We helped Rachid with the development of a quality label for companies that excel in diversity and inclusion. We advised on the approach of the offering, the naming of the program and design of the label itself.