Dockmate is a challenger in the boating industry that is revolutionising the way we dock. As a growing engineering company, the focus has always been building a superior product. Now they felt it was time to create a compelling brand story that would resonate with both consumers and distributors. Having worldwide exposure, clear guidelines were missing on how to further develop the brand and create consistency in every market. Boil® took on this rebranding project and created an appropriate challenger strategy, playing out the superiority of the product. This led to a repositioning as being more premium.