The Rebranding
Challenge

Rebranding is a major move that must be done right. Unfortunately, most rebranding attempts fail to capture what the market truly needs, hindering further brand growth.

Key Issues

Lack of Cause

You have developed a new brand identity, but without a clear purpose and meaningful mission, you struggle to convey your new story.

Stakeholder Resistance

You feel unsupported by your employees and customers who still have strong emotional attachments to the original brand.

Feedback Gaps

You lack insights on how the market could react to changing apparent small things about your identity, but now it's too late to turn back...

We Call This
“The Connection Gap”

The Connection Gap creates a disconnected brand built on false assumptions, preventing it from scaling growth.

What if there was a way to boost your confidence and speed things up while staying on the right track with your rebranding?

Say Hello To A New Rebranding Approach..

The Boil®
Method

No guessing or gut-feeling, but a result-driven partnership that sets the stage for growth.

The Boil® Method

Approach

Cutting-edge
Brand Research

We conduct thorough research using cutting-edge AI tools and market research panels to reveal the real deal about your brand. We  uncover what needs to change and what hidden strengths we can leverage to position you as a Challenger.

Repositioning

as a Challenger

We distill all the insights from our workshops and interviews into a comprehensive rebranding strategy, crafting an engaging challenger narrative powered by a strong sense of purpose.

Brand Identity
Revamp vs. Redesign

After analysing your current brand identity, we determine what needs to  change. Is a brand refresh sufficient or do we need a complete  make-over? Does the repositioning exercise require a new brand name or is the current one still on point? Once these questions are answered, we start sketching.

A Strong Messaging Framework

It's that "aha" moment when everything just clicks. We're not just throwing buzzwords and hashtags together. We're crafting a unique, memorable narrative that cuts through the noise and resonates with your audience. Say hello to your new brand voice.

Hyper-fast Market Validation

Our smart validation approach guarantees our rebranding connects with our key audiences. We validate our assumptions in the market before scaling the roll-out of the rebranding, levering the power of focus groups and pilot launch campaigns.

Our key delivery is a Rebranding Strategy within 4 months, powered by a unique challenger narrative and a hyper-fast market validation engine.

Work

B2B
/

Challenging the ESM Industry

Idalko

B2C
/

Challenging the Paper Notebook Space

Dingbats

B2B
/

Challenging the Data Jungle

dScribe

B2B
/

Rebranding a Fintech called Beehive

e& Enterprise

Pricing

Unlike traditional agencies, we offer transparent pricing for rebranding services without large upfront investments or hidden costs.

The Start-up Experience

Brand Development

The lean & mean rebranding approach to an even more unique brand story & brand identity.

Market Validation

Fast market validation through pilot launch campaigns & narrative refinement.

Go-To-Market Strategy

A validated roadmap to enter the market successfully within 4 months.

$ 5k / month

The Scale-up Experience

Brand Development

The thorough rebranding approach for ready-to-scale brands by redesigning  strategy & identity.

Market Validation

Fast market validation through surveying, pilot launch campaigns & narrative refinement.

Go-To-Market Strategy

A validated roadmap to grow your market share within 4 months.

$ 7.5k / month

The Enterprise Experience

Brand Development

The ultimate repositioning approach for ambitious organisations seeking brand growth.

Market Validation

Fast market validation through surveying, pilot launch campaigns & narrative refinement.

Go-To-Market Strategy

A validated roadmap to grow your market share within 4 months.

$ 10k / month

Ready to embrace the
Challenger Mindset?

Challenge your brand

Let's Talk
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