Positioning
Through an immersive workshop with the dScribe team, we delved deep into the essence of their product, personality, and target audience. Our mission was to tackle the prevailing issue of data overload and inefficiency in decision-making processes.
Category Definition
We introduced the groundbreaking sub-category of Collaborative Data Compass®, offering a one-stop data catalog that embodies smart search, personalized features, and robust governance. This innovative approach doesn't disrupt but rather enriches the ecosystem of Business Intelligence Software, offering a nuanced solution to the perennial problems of data management.
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Brand Identity and Website Revamp
Embracing the concept of exploration, we crafted a brand identity that inspires users to delve into the 'data unknown'. Utilizing visual motifs of maps and compasses, we communicated the essence of discovery and collaboration. This thematic choice was further reflected in the website overhaul, designed to guide visitors on a clear journey through dScribe's offerings, with dedicated pages for different job functions and specific objectives.
The outcome
The reimagined dScribe brand and website have become pivotal lead-generation tools, effectively conveying the unique value proposition and engaging the target audience. The most crucial CTAs, "Start Exploring" and the innovative free calculator, empower potential customers to embark on a journey with dScribe, experiencing firsthand the transformative power of the Collaborative Data Compass®.
