The green energy market is crowded with companies offering businesses sustainable solutions and renewable power options. But when Nett approached us, they knew they needed a differentiated brand positioning and messaging to stand out. Nett's mission is to make green energy accessible to businesses through innovative models that provide cost stability and predictability. However, their target audience found the green energy space confusing with many complex choices and options.
Positioning
Challenger narrative
Baseline
Brand identity
Brand voice
Brand guidelines
Website
Social media ads
Marketing funnel
We began by researching the market and honing in on Nett's unique offering of fixed-rate, long-term energy contracts up to 25 years. This provides their clients budget stability and insulation from volatile energy market prices. Based on this key differentiator, we positioned Nett as "the clear choice for businesses seeking energy independence and cost optimization."
To convey their message clearly, we developed a brand identity using transparent and glassy visuals that represent the clarity and predictability Nett offers. Combining green tones with bright colors reflects Nett's data-driven yet personable brand voice.The end result is a compelling brand that cuts through the confusion of the green energy market.
Nett's website functions as an educational resource to convert businesses to their innovative model. Through a combination of education, media coverage, and targeted outreach, Nett is poised to disrupt the green energy space.
By highlighting Nett's vision, unique model, and long-term thinking, we positioned them for rapid growth within the sustainability sector.
For ambitious challenger brands looking to differentiate and gain market share, Nett's story shows the power of branding and performance marketing with the guidance of a strategic partner like us.
