e& Enterprise

Rebranding a fintech called Beehive.

Beehive, a leading fintech company based in the UAE, underwent a strategic acquisition by the renowned technology group E& Enterprise. This pivotal moment called for a comprehensive rebranding effort to seamlessly integrate Beehive with the established brand identity of E& Enterprise. Boil spearheaded this initiative, tasked with infusing E&'s style guide into Beehive's branding while preserving the distinctive character and essence that defines Beehive.

Identity

Identity redesign

Brand guidelines

Stationairy design

Touchpoints

Pitch decks

Event promotion

Website redesign

GoToMarket

Launch campaign

Digital advertising

E-mailing flows

The Solution

With meticulous attention to detail, Boil crafted a cohesive visual identity that harmonized the strengths of both Beehive and E&. This involved a delicate balance of honoring Beehive's unique DNA while embracing the overarching ethos of E&.

Beyond conceptualization, Boil executed the rollout of the new branding across all marketing channels. From refining marketing collateral to orchestrating impactful email campaigns and digital initiatives, Boil ensured a seamless transition that resonated with both existing and prospective stakeholders.

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The Outcome

The result? A revitalized Beehive brand that not only aligns with E&'s overarching vision but also celebrates Beehive's distinctiveness, positioning the company for continued success in the dynamic landscape of fintech in the UAE.

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