In 2022, we were approached by Sonny, a radical health nut who wanted to shake up the industry with clean, high-quality supplements. Together we positioned them as a bold ancestral challenger brand in the health and wellness space, and named the company NO BS. We then created a new logo, visual identity, packaging, website and marketing material that reflects the rebellious spirit of our brand.
Category design
Challenger narrative
Baseline
Brand name
Visual identity
Packaging design
Web design
Webshop
Social media ads
We started by articulating his vision in the brand manifesto, with a strong purpose: “To create honesty in an industry where deceit is common.” , mission statement “We help people reach their full human potential by enabling a bio-compatible lifestyle in line with how nature works.” and baseline: “Upgrade Life. No compromises”
We then implemented this vision in their brand identity with a ancestral inspired visual identity, minimalistic design, and a focus on nature.
We validated our brand direction through an association AI engine and EEG-validated methodology to ensure the right associations were evoked.
The results were promising, solidifying the positioning of No BS as a bold, clear, and natural supplement brand for the carnivore community.
Our work on the logo, visual identity, website, and marketing materials helped NO BS stand out in the crowded supplement industry and move towards their mission of promoting pure and no bullshit supplements.
