Meezy

Marketplaces Made Easy.

Meezy is a marketplace service partner in the B2B space. By using its years long experience in online marketplaces they help challenger brands stand tall against the goliath-like companies of this world. With Meezy you can scale faster than ever by getting easy access to all European marketplaces.

The Challenge

Meezy is a new player in the space, so its challenges are obvious: create a B2B brand from scratch and drive business. Boil was asked to create the new branding, a website and a digital marketing campaign to generate leads.

Positioning

First we spent some time with the client to understand the business. During the branding workshop we learned that the target audience are product companies looking to expand and discover new markets through online marketplaces. We created a brand commitment matrix forming the basis of our story.

Naming

During the naming phase we decided to go all-out for the main benefit of the brand, that is the easiness of expanding your business to marketplaces. We created the baseline ‘Marketplaces made easy’ to go with our new brand name ‘Meezy’.

Brand Identity

The challenger mindset of Meezy is about giving European merchants a fair chance. We created a play-full brand personality that connects to the marketplace ecosystem. Meezy is all about dealing with the complexity of marketingplaces and making things more easy. That is why we created a friendly and honest design guiding you through it all.

Website creation

We created an engaging brand universe making the brand Meezy come alive. On every touchpoint, we want Meezy to be consistent and reognizable. We created the corporate website, from building wireframes and copywriting to the UX design and development. The goal of the website is lead generation.