Meet Stashed – the game-changer in quick, nutritious dining. We at Boil Agency crafted a journey for Stashed, guiding them through uncharted territories to find their unique space in the bustling market.
Marketing plan
Validation approach
Repositioning
Ad creatives
Brand story
Website revamp
Refining messaging
Digital advertising
Identifying as disruptive challengers, we plan to navigate Stashed from concept to category leader. By defining a new sub-category, Freeze-dried Instant Meals, we differentiated Stashed in a familiar market, speeding up adoption and leveraging existing consumer habits for instant success.
Our approach was unconventional. We merged the worlds of healthy eating and space exploration, using AI-generated astronaut imagery to capture the innovative spirit of Stashed. This cross-category concept wasn't just creative; it made Stashed's unique value instantly understandable to our target: the busy tech entrepreneur.
Initial efforts fell short. High CPM and low CTR on digital ads, alongside cold email strategies, signaled a pivot was necessary. Transitioning from a tech-centric to a local, authentic brand voice, we embraced the founder's narrative, enhancing accessibility and trust.
Refining our strategy, we introduced bundle offers and subscription models. The result? A staggering 466% boost in revenue and a 60% surge in conversions. However, the battle wasn't won. Insights revealed a stronger appeal to women, prompting a targeted approach.
We're evolving with Stashed, crafting landing pages for specific segments within our newfound audience. From students to busy moms, we're testing, learning, and optimizing to connect deeply and drive conversions.
