After receiving a legal warning for trademark infringement, ex-Radix had only weeks to rebrand. The task wasn’t just to change a name, but to protect client trust, preserve market presence, and avoid disruption. The goal: launch a fresh identity - fast, clear, and future-proof - without losing momentum.
Visual identity
Web design
Social media assets
Print Advertising
Aside from tight time restraints, the challenge revolves around combining two distinct directions in one identity - high-speed AI-driven tech world and the natural-pace world of human interactions. How can we show the face of AI not as our new overlord but as a humane guide for a better, more efficient and stable future? How can we define technological prowess without veering too much into sci-fi and high-tech territory?
We framed the identity around combining art and technology, old and new methods. Augmented-reality AI enhancing real-life contexts instead of replacing them. Superlinear patterns and layered visuals brought structure and dynamism, striking a balance between human warmth and technological edge.
A sharper narrative and bold new look redefined Superlinear’s presence — from an AI innovator to a brand built for the next frontier.
