We started by articulating their vision in the brand manifesto, with a strong belief statement: “People deserve to have deeper connection with the people they care about” , mission statement “Help our generation share their emotions so they feel more connected.” and baseline: “Moments of gratitude”
We then implemented this vision in their brand identity with a red and human-inspired visual identity, minimalistic design, and a focus on togetherness.
We validated our brand direction through an association AI engine and EEG-validated methodology to ensure the right associations were evoked.
The transformation of Pinjo into YUMI has been a resounding success, with the results being nothing short of promising. Our branding efforts have positioned YUMI as a daring, unambiguous, and visionary gratitude printing and sharing app for those seeking personal growth and self-improvement.
Our work on the logo, visual identity, website, and marketing materials has allowed YUMI to stand out in a competitive market and move closer towards its goal of spreading gratitude and making the world a kinder, more compassionate place. By empowering people to express gratitude in a unique and personal way, YUMI is making a difference, one act of gratitude at a time.