When venture capitalists attend startup events, they're often overwhelmed by salespeople and lawyers competing for their attention. What if there were a place where VCs could network exclusively with fellow professionals, free from distractions? That's exactly what Venturius offers: a dedicated VC-only networking event.
Positioning
Brand story
Baseline
Logo design
Visual identity
Brand guidelines
Boil was tasked with bringing the idea to life and crafting a story that resonates with a highly professional and critical audience. We discovered that all VCs rely on Excel sheets daily, a unique insight that we found intriguing and decided to incorporate into our approach.
We developed an identity inspired by the iconic Excel layout, integrating it into a vibrant brand that resonates with the startup ecosystem. Naturally, we incorporated elements of space, a familiar theme for startups, and added our unique twist. We utilized generative AI tools like MidJourney to create the space-themed images since a real space shoot wasn't in the budget... 😉
The first event was a success, and each subsequent event continues to grow. Feedback from VCs on the new branding has been overwhelmingly positive, making them feel right at home.
Challenging the ESM industry
Run To Progress
