a b2B rebranding in digital
Most companies track loads of customer data. The problem is often that such data gets siloed in different systems following a business logic that is often too complex. The mission of Elixir is to make the complex simple by implementing Hubspot in commercial departments.
As Elixir grows fast, their brand story was getting outdated. Boil was asked to redefine the brand story based on the current go-to-market approach. The rebranding exercise resulted in the story: Your Business. Smarter.
The new brand identity uses round shapes to emphasize Elixir offers seamless experiences. We created a set of key visuals symbolizing every differentiator in the brand story. With imagery of landscapes and details in nature, the brand became more inspirational so people can more easily connect with the brand.
The key messages of the rebranding project were implemented in a webdesign helping the new brand story come alive.
Finally, we built a pitch deck and a handy powerpoint template supporting every employee that is hunting for new deals become more successful.