a b2B brand in digital
Companies invest in solutions tracking loads of information about their customers. But it’s siloed in different systems, following a business logic that is often too complex. All this leads to inefficiencies and prevents people from starting to work differently. Elixir is a Hubspot implementator that makes the complex simple.
Elixir has a substantial annual growth which results in a brand story that is always outdated. They asked Boil to redefine their story and align it with how they approach the market today. We started working on a new positioning resulting in the story: Your Business. Smarter.
Our style guide uses round shapes to emphasize that Elixir offers seamless experiences. We created a set of key visuals symbolizing every differentiator in the brand story. With imagery of landscapes and details in nature, we make the brand more inspirational to help people connect with the brand.
Next we translated the brand story into a webdesign making the brand story truly come alive.
Finally, we built a pitch deck and a handy powerpoint template helping every employee hunt for new deals and become more successful in winning RFPs.