Dileti wants to change how people are buying diamond jewelry. First of all they want to convince everyone of lab grown diamonds as the sustainable and ethical alternative to mined diamonds. Second they want to create a shopping experience that is both easy and fun. Dileti teamed up with Boil for a new brand story and ecommerce platform.
We positioned Dileti as a go-to brand for Millennials and GenZs. The price range of lab-grown diamonds is substantially lower, making them a perfect fit for younger people. ‘Diamonds for the New Generation’ tells the story of how lab-grown diamonds are changing the diamond industry for good regarding ethics, sustainability, and affordability.
During our research, we discovered many people struggle to buy diamond jewelry. The market lacks transparency, and retail stores seem untrustworthy and online experiences are often poor. Shopping on Dilieti should be different and appealing to digital natives. From now on, you can buy an engagement ring online and feel good about it.
We developed a full webshop ensuring a fast go-to-market. Boil took care of the whole project, from UI design to shopping ads on search and social.
The brand design celebrates the heritage of the company and its craftsmanship while breaking with the old habits of the diamond industry. Therefore we have created key visuals that combine retro shapes with modern shapes.
An eCommerce platform needs differentiating pictures to become successful. We organized a photoshoot and created product shots that were used on the webshop and in advertising.
