The magic triangle combines product design, company design, and category design. Each side of the triangle is essential. They dramatically improve your chances of becoming a category king or queen.
Naming & Framing Your Category NameIt all starts with your Point-Of-View, your POV. The most effective POVs aim the conversation in such a different direction that it’s often hard for the masses to understand (or accept) what this new POV might mean for the world.
The benefits of category design are huge. But today, you'll discover the drawbacks. Before diving in, there is something we would like to share with you.
Okay, now that you’ve got your head around the definition of category design, seen a few examples and learned the drawbacks and benefits of category design in marketing, let’s show you how it’s done.
Today you'll discover 3 reasons why category design is the winning strategy.So, what are the benefits of category design in marketing?
Today you'll see some amazing examples of category design. Before sharing this with you, there's something we need to talk about. The examples you're about to discover are big brands.
The ultimate business strategy for creating and developing new categories of products and services.
Challenger Brands are the new kids on the block. They're the ones that are disrupting the market and changing the way we look at things. Challenger Brands aren't afraid to take risks, they challenge the status quo and they want to change the world.
When you find out which Brand Archetype is the best fit for your brand, you end up with a script that can guide all your external communication. It tells you in detail which tone-of-voice, content, strategy and visuals best suit your brand.
Stories have been around since prehistoric times, but are now more relevant than ever. In an age where we're bombarded with fancy sales pitches and loud marketing campaigns, people now crave a more emotional connection with brands.
Covid-19, lockdowns and social distancing have fundamentally changed the way companies operate and even after the pandemic these changes will still be felt. A new world is coming and as a brand, it’s best to be prepared!
According to a recent report by Deloitte, Challenger Brands are using their superior knowledge of the market and their customers to drive disruptive growth. These brands are seizing the opportunity to build their brand in new ways and invading the space of more established brands.
Challenger brands are small and new compared to their big competitors, but they’re not afraid to take them on. They might not have the marketing budget of a giant corporation, but they make up for it with attitude and innovation.
A challenger brand is a company that is trying to compete against the industry leader. Challenger brands are always looking to differentiate themselves from the competition and become the leaders in their industry.
In a world where giants such as Apple, Starbucks and Coca-Cola dominate the market, it is important to not forget about the little guys that are going up against them every day. Being a challenger brand is no easy task, but it isn’t impossible. It requires you to be bold and to take risks.
We’ll explore the concept of challenger branding, including what a challenger brand is, how to achieve it and why it works. And we'll give examples of brands that have successfully used this approach.
How rebranding works, a step by step guide to rebrand your brand image, and examples of brand re-brands. Get ready to rebrand a company in 2022.
You will know precisely what a creative branding agency does, what the difference is from a design agency, and how to find the best in Antwerpen
Discover how brand archetypes help improve your brand. We discuss the 12 brand archetypes: explorer, caregiver, magician, sage, jester, outlaw, everyman, ...
Rebranding is not just giving your brand a facelift, it involves much more than that. We’re not just going to renovate the façade of the building, rather we’ll demolish and rebuild the interior walls and create a whole new interior.
Being a challenger brand is about offering people a better future. They may be aware of an issue, or they may not realize there's an issue at all.Either way, you can present them with a solution that they might not have considered...
