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Discover Challenger Stories

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September 27, 2022

The Ultimate Brand Archetypes Guide

Discover how brand archetypes help improve your brand. We discuss the 12 brand archetypes: explorer, caregiver, magician, sage, jester, outlaw, everyman, ...

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September 27, 2022

The Ultimate Creative Branding Agency Guide

You will know precisely what a creative branding agency does, what the difference is from a design agency, and how to find the best in Antwerpen

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September 27, 2022

Rebranding⎟Complete Guide 2022

How rebranding works, a step by step guide to rebrand your brand image, and examples of brand re-brands. Get ready to rebrand a company in 2022.

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September 27, 2022

What is challenger branding and how to become a challenger brand

We’ll explore the concept of challenger branding, including what a challenger brand is, how to achieve it and why it works. And we'll give examples of brands that have successfully used this approach.

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September 27, 2022

Gather 'round the Bonfire. How to tell a good brand story.

Stories have been around since prehistoric times, but are now more relevant than ever. In an age where we're bombarded with fancy sales pitches and loud marketing campaigns, people now crave a more emotional connection with brands.

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September 27, 2022

A vaccine for your brand? Prepare your brand for the end of quarantine.

Covid-19, lockdowns and social distancing have fundamentally changed the way companies operate and even after the pandemic these changes will still be felt. A new world is coming and as a brand, it’s best to be prepared!

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September 16, 2022

Brand Archetypes: here is how big brands do it.

When you find out which Brand Archetype is the best fit for your brand, you end up with a script that can guide all your external communication. It tells you in detail which tone-of-voice, content, strategy and visuals best suit your brand.

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September 16, 2022

Rebranding. Time to start a new chapter?

Rebranding is not just giving your brand a facelift, it involves much more than that. We’re not just going to renovate the façade of the building, rather we’ll demolish and rebuild the interior walls and create a whole new interior.

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We support the bold,
brave,
the challengers,
the underdogs.
We support the bold,
brave,
the challengers,