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The 101 of category design - Step 3
December 13, 2022

The 101 of category design - Step 3

The magic triangle combines product design, company design, and category design. Each side of the triangle is essential. They dramatically improve your chances of becoming a category king or queen.

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The 101 of category design - Step 2
December 13, 2022

The 101 of category design - Step 2

Naming & Framing Your Category NameIt all starts with your Point-Of-View, your POV. The most effective POVs aim the conversation in such a different direction that it’s often hard for the masses to understand (or accept) what this new POV might mean for the world.

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The drawbacks of category design
December 13, 2022

The drawbacks of category design

The benefits of category design are huge. But today, you'll discover the drawbacks. Before diving in, there is something we would like to share with you.

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The 101 of category design - Step 1
December 13, 2022

The 101 of category design - Step 1

Okay, now that you’ve got your head around the definition of category design, seen a few examples and learned the drawbacks and benefits of category design in marketing, let’s show you how it’s done.

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3 reasons why category design is the winning strategy.
November 21, 2022

3 reasons why category design is the winning strategy.

Today you'll discover 3 reasons why category design is the winning strategy.So, what are the benefits of category design in marketing?

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Some amazing examples of category design.
November 21, 2022

Some amazing examples of category design.

Today you'll see some amazing examples of category design. Before sharing this with you, there's something we need to talk about. The examples you're about to discover are big brands.

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What is category design?
November 21, 2022

What is category design?

The ultimate business strategy for creating and developing new categories of products and services.

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7 Reasons Why You Should Be A Challenger Brand
November 10, 2022

7 Reasons Why You Should Be A Challenger Brand

Challenger Brands are the new kids on the block. They're the ones that are disrupting the market and changing the way we look at things. Challenger Brands aren't afraid to take risks, they challenge the status quo and they want to change the world.

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Brand Archetypes: here is how big brands do it.
October 27, 2022

Brand Archetypes: here is how big brands do it.

When you find out which Brand Archetype is the best fit for your brand, you end up with a script that can guide all your external communication. It tells you in detail which tone-of-voice, content, strategy and visuals best suit your brand.

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Gather 'round the Bonfire. How to tell a good brand story.
October 27, 2022

Gather 'round the Bonfire. How to tell a good brand story.

Stories have been around since prehistoric times, but are now more relevant than ever. In an age where we're bombarded with fancy sales pitches and loud marketing campaigns, people now crave a more emotional connection with brands.

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A vaccine for your brand? Prepare your brand for the end of quarantine.
October 27, 2022

A vaccine for your brand? Prepare your brand for the end of quarantine.

Covid-19, lockdowns and social distancing have fundamentally changed the way companies operate and even after the pandemic these changes will still be felt. A new world is coming and as a brand, it’s best to be prepared!

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How Challenger Brands Are Disrupting An Entire Industry
October 27, 2022

How Challenger Brands Are Disrupting An Entire Industry

According to a recent report by Deloitte, Challenger Brands are using their superior knowledge of the market and their customers to drive disruptive growth. These brands are seizing the opportunity to build their brand in new ways and invading the space of more established brands.

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Being a challenger brand can be a real competitive advantage
October 27, 2022

Being a challenger brand can be a real competitive advantage

Challenger brands are small and new compared to their big competitors, but they’re not afraid to take them on. They might not have the marketing budget of a giant corporation, but they make up for it with attitude and innovation.

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What Makes A Company A Challenger Brand
October 27, 2022

What Makes A Company A Challenger Brand

A challenger brand is a company that is trying to compete against the industry leader. Challenger brands are always looking to differentiate themselves from the competition and become the leaders in their industry.

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The Top 5 Challenger Brands: A blog about some of the most revolutionary brands that changed the world.
October 27, 2022

The Top 5 Challenger Brands: A blog about some of the most revolutionary brands that changed the world.

In a world where giants such as Apple, Starbucks and Coca-Cola dominate the market, it is important to not forget about the little guys that are going up against them every day. Being a challenger brand is no easy task, but it isn’t impossible. It requires you to be bold and to take risks.

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What is challenger branding and how to become a challenger brand
October 27, 2022

What is challenger branding and how to become a challenger brand

We’ll explore the concept of challenger branding, including what a challenger brand is, how to achieve it and why it works. And we'll give examples of brands that have successfully used this approach.

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Rebranding⎟Complete Guide 2022
October 27, 2022

Rebranding⎟Complete Guide 2022

How rebranding works, a step by step guide to rebrand your brand image, and examples of brand re-brands. Get ready to rebrand a company in 2022.

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The Ultimate Creative Branding Agency Guide
October 27, 2022

The Ultimate Creative Branding Agency Guide

You will know precisely what a creative branding agency does, what the difference is from a design agency, and how to find the best in Antwerpen

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The Ultimate Brand Archetypes Guide
October 27, 2022

The Ultimate Brand Archetypes Guide

Discover how brand archetypes help improve your brand. We discuss the 12 brand archetypes: explorer, caregiver, magician, sage, jester, outlaw, everyman, ...

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Rebranding. Time to start a new chapter?
October 20, 2022

Rebranding. Time to start a new chapter?

Rebranding is not just giving your brand a facelift, it involves much more than that. We’re not just going to renovate the façade of the building, rather we’ll demolish and rebuild the interior walls and create a whole new interior.

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Being a challenger does work
October 14, 2022

Being a challenger does work

Being a challenger brand is about offering people a better future. They may be aware of an issue, or they may not realize there's an issue at all.Either way, you can present them with a solution that they might not have considered...

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We support the bold,
brave,
the challengers,
the underdogs.
We support the bold,
brave,
the challengers,