Covid-19, lockdowns and social distancing have fundamentally changed the way companies operate and even after the pandemic these changes will still be felt. A new world is coming and as a brand, it’s best to be prepared!
Stories have been around since prehistoric times, but are now more relevant than ever. In an age where we're bombarded with fancy sales pitches and loud marketing campaigns, people now crave a more emotional connection with brands.
When you find out which Brand Archetype is the best fit for your brand, you end up with a script that can guide all your external communication. It tells you in detail which tone-of-voice, content, strategy and visuals best suit your brand.