Being a challenger brand can be a real competitive advantage
Challenger brands are small and new compared to their big competitors, but they’re not afraid to take them on. They might not have the marketing budget of a giant corporation, but they make up for it with attitude and innovation.
Challenger brands are able to do this because they understand that the way to compete against dominant companies is not by doing things better, but by doing things differently.
Being an underdog has its advantages
Challenger brands have an advantage over bigger companies in today’s marketplace. They can be nimble, flexible and more responsive than their larger counterparts. Those qualities are especially important when you consider how hard it is for large organizations to innovate. As a result, being a challenger brand can be a real competitive advantage if you use it effectively.