Rebranding⎟Complete Guide 2023

October 28, 2022
rebranding complete guide

Rebranding definition?

Definition of rebranding: Rebranding is the process of creating a new identity for a company or product. This can involve changes to the name, logo, slogan, and other aspects of the brand. Rebranding can be done to refresh a brand that has become stale, to appeal to a new audience, or to distance the brand from negative associations.

Partial vs. Total Rebrand

A total rebrand means starting from scratch with a new name, logo, identity, and message. A partial rebrand leaves some of the old brand in place and refreshes other parts. A total rebrand is usually more expensive and time-consuming than a partial rebrand, but it can be more effective in terms of creating a completely new image.

Why is rebranding important?

There are many reasons why rebranding is important. Rebranding can help a company to change its image, attract new customers, and increase its sales. It can also help to improve employee morale and to differentiate a company from its competitors.

5 Reasons to rebrand

1. If your brand is outdated, a rebrand can give you a much-needed refresh.

2. If your brand doesn’t reflect your current business model or target market, a rebrand can help you realign.

3. A rebrand can help you shed any negative associations with your old brand.

4. A well-executed rebrand can give you a significant competitive advantage.

5. A rebrand can be an opportunity to start fresh and tell a new, more compelling story about your business.

To rebrand or not to rebrand a company?

Rebranding can be a great way to give your brand a facelift and update your brand image. However, it's important to consider whether your brand really needs a rebranding strategy. There are many reasons for rebranding, but some great examples include updating your brand to reflect a new target audience, evolving your product offering, or repositioning your company in the marketplace. No matter what your reasons for rebranding are, it's important to have a well-thought-out strategy in place to ensure a successful outcome.

The Benefits of Rebranding

A successful rebranding can give a product or service a new identity and redefine it in the market. This can be especially beneficial if the original brand has become outdated or no longer resonates with consumers. A well-executed rebranding can breathe new life into a business, making it more relevant and appealing to today's consumers.

Successful rebranding examples

Rebranding can be a powerful tool to revive a struggling brand or give a fresh face to an outdated one. When done correctly, rebranding can create new interest and awareness for a brand, as well as help it stay relevant in the ever-changing marketplace. Here are three rebranding examples of brands that have successfully rebranded

Dunkin Donuts

In 2018, Dunkin' Donuts gave itself a fresh and relevant look with a complete brand overhaul. This included a new logo, visual identity, and packaging. The results have been impressive, with the brand seeing increased brand awareness and sales.
dunk rebranding


One of the most iconic brands in the world, Coca-Cola has undergone several rebrands over the years. Most recently, it updated its logo and overall visual identity to be more modern and relevant. The results have been positive, with the brand remaining one of the most recognizable and popular in the world.
coca cola rebranding


Another global beverage giant, Pepsi has also undergone several rebrands throughout its history. Its most recent makeover was in 2008 when it introduced a new logo and can design. Since then, the brand has seen increased brand awareness and sales
pepsi rebranding

Rebranding strategy

5-Step Process to a Successful Rebrand of your brand

The 5-Step Process to a Successful Rebrand:

1. Define what your new brand is and who your target audience is. This will help you to focus your efforts on the right people.

2. Redefine or redesign your name and logo. This is one of the most important aspects of your new brand identity.

3. Develop new visual elements such as typography, colors, and patterns that reflect your new brand.

4. Change your marketing materials to reflect your new brand identity. This includes everything from business cards to website design.

5. Reach out to your customer base and let them know about your makeover. You may even want to offer some incentives for them to try out your new look.

3 Common Rebranding Mistakes to Avoid

There are a few common rebranding mistakes that brands should avoid. Rebranding is not simply creating a new logo or changing the name of an existing brand. A successful rebrand requires a strategic approach that takes into account the company’s core values, target audience, and objectives.

Some common mistakes include:

Not Defining the Core Values:
The first step in any rebranding process should be to define the core values of the company. These values will serve as the foundation for the new brand and should be reflected in all aspects of the rebranding.

Not Considering the Target Audience:
Another important consideration is the target audience. The goals of the rebranding should be aligned with the needs and wants of the target audience. If the target audience is not considered, the rebranding may not be successful.

Not Conducting Research:

Research is an essential part of any branding process, but it is often overlooked in rebranding initiatives. It is important to understand how the existing brand is perceived by customers and what they think of the proposed changes. This research will help to ensure that the rebranding efforts are on track and will ultimately be

Are You Ready to Rebrand?

Are you considering a complete brand overhaul? Maybe you're looking to refresh your products and services, or you want to increase brand recognition. Regardless of your reasons, rebranding is a big decision. Before you start the process, ask yourself if you're ready for a rebrand.

First, consider your current marketing strategy. Is it working? If not, a rebrand could be the answer. But, if your current strategy is successful, you'll need to decide if a rebrand is worth the risk of losing momentum.

Next, take a look at your brand identity. Is it outdated? Does it no longer reflect your company's values? If so, it's time for a redesign. But, even if your brand identity is strong, you may still want to consider a rebranding strategy if you're looking to appeal to a different audience.

Finally, think about the cost of a rebrand. It can be expensive to redesign all of your products and marketing materials. You'll also need to invest time and resources into training your employees on the new brand. Before you commit to a rebrand, make sure you have the budget and the manpower to make it happen.

We believe that a rebranding strategy is not a marketing strategy but an enterprise-wide strategic growth accelerator.

Rebranding is not a marketing strategy but an enterprise-wide strategic growth accelerator. A brand is a promise to customers, and rebranding is a way to change or redefine that promise. A successful rebrand can be a powerful tool to reignite growth, but it's not easy. It takes careful planning and execution to pull off a complete rebrand.

Different brands have different rebranding definitions, but the goal is always the same: to change the way customers perceive the company. This can be done by changing the name, logo, tagline, colors, or any other element of the brand. Sometimes a company will rebrand several times over the course of its history; other times, it will only do so once.

Another company may be able to successfully rebrand itself, but that doesn't mean you will be able to do the same. Every company is different, and what works for one may not work for another. The key is to carefully consider your options and make sure you have a solid plan before you start making changes.

Our years of experience guiding multiple rebranding efforts

Our years of experience guiding multiple rebranding efforts have taught us that rebranding is a process, not a one-time event. Your brand is the identity of your business, and as such, it needs to be carefully managed and nurtured over time.

You may start by rebranding your organization, or you may find that you need to refresh your brand several times as your company mission and vision evolve. In either case, we can help you develop a new brand identity that will work toward your vision.

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