a brand personality
that feels
human

Strong challenger brands have strong personalities. What about your brand? We mix archetypes, challenger strategies, illustrations and key messages forming the basic characteristics of your story.

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The Verbal Brand

Name & Baseline

Name & Baseline

When we defined the strategy and formulated the essence of your brand we look for a name and baseline that summarizes these elements.

Tone-Of-Voice

Tone-Of-Voice

When we structured your unique archetype mix, challenger type and audience we define the right tone to communicate with. That way your voice reflects your personality and is recognizable for your audience.

Key Messaging

Key Messaging

When we defined the brand story and our tone-of-voice we develop different story formats adapted to the channel where you will communicate. Long form, short form, headlines, ... So your key message is communicated at every touch point.

The Visual Brand

Logo Design

Logo Design

When we defined the strategy and formulated the essence of your brand we look for a name and baseline that summarizes these elements.

Identity System

Identity System

When we structured your unique archetype mix, challenger type and audience we define the right tone to communicate with. That way your voice reflects your personality and is recognizable for your audience.

Our Approach

We believe in an Intelligent Creativity approach. That’s why we use neuromarketing tools and customer feedback loops, testing how well our creatives trigger the desired associations with people.

Step 1

Archetypes mix

Based on the brand essence & our workshop, we develop your unique archetype mix. This gives us a clear direction of what personality your brand should have.

Step 2

Logo & identity

We develop mood boards to show the visual direction the brand is going to take. Once validated, we start on the actual design of your logo and identity system.

Step 3

Neuro positioning

We test our logo proposals, identity systems, and creatives in the early stages. We analyze what associations get triggered and benchmark with the competition by using neuromarketing technology.

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What's
next

After defining the verbal and visual characteristics, we start building the most important touchpoints of your challenger brand.

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We Support The Bold.
The Brave.
The Challengers.
The Underdogs.
We Support The Bold.
The Brave.
The Challengers.