When people enter your brand universe, they experience how your brand story comes to life. It's when the magic happens and engagement leads to real human relationships. At Boil® we create all the necessary touchpoints to pull people into your platform and get them to join your brand.
Today’s web design aspires to be an engaging experience and contains the full version of your narrative. Here we integrate the brand story into the product or service offering, making sure your website communicates key messages as well as detailed information on your business.
When building campaigns, we match segmented stories to specific audiences using landing pages. They tap into a specific pain and offer a clear solution to solving it. These landing pages work extremely well when optimized for SEO and equipped with lead magnets making people enter their email addresses.
A lead magnet is valuable piece of content in the form of an e-book or report and is often given away in return for contact details. Creating interesting lead magnets is a proven strategy that opens the door to marketing automation and lead generation. Brands also use them to build thought leadership around a certain topic.
Every brand should have a video strategy in place. Nowadays short form videos work extremely well and are imperative for building engaging experiences on social media. Think of explainer videos, howtos, DIY content, lifestyle videos, behind-the-scenes, vlogs, talking head content, …
Explaining a concept works best with an animation video. You can walk your customers through the pains there are feeling and offer them a suitable solution. All this in a timeframe of under 2 minutes. Animation opens a world of imagination and is often the cheaper alternative to shooting videos.
Most slides contain an overload of bullets making them feel too cluttered. To enhance the experience of a sales pitch, you really need a killer pitch deck that gets people enthusiastic about your brand. Therefore we need to build a narrative and add key slides that convey your offering in a visual way.
When you are tired of working with stock imagery a photoshoot helps build a personalized brand experience. By showing portraits of team members or showing people working on projects. Also product shoots enhance the experience of webshops, product packaging or product ads by revealing the craftsmanship needed to deliver quality.
A brochure is the best sales tool to hand out or download. It contains the full narrative of the brand and can be expanded with your pricing. When aiming for a premium experience, the choice of paper and print techniques can really make the difference .
The packaging of a product is a crucial channel for your brand and standing out is key to when trying to get people’s attention in a retail environment. We create packaging concepts doing just that. By using differentiating colors, beautiful product shots but also by selecting the right printing techniques.
We redesign displays, sales leaflets, catalogues, promotional materials or any other print material you may require. Our agency integrates your concepts and coordinates closely with top-tier print shops to achieve the results you’re looking for. We also help our clients with the integration of the new branding in their office space or retail shop. From adding decorative elements to rethinking the overall retail concept.
Challengers win when they become the most relevant brand in the lives of people. They have to stay focussed on building smart customer journeys delivering both conversion and engagement leading to higher customer lifetime values.
We deliver a brand book containing a set of guidelines describing the use of colors, fonts and illustrations. It also includes the stationary of your brand showing how to implement the brand story in any future deliverable. For every touchpoint we add narratives based on the nature of the channel and its role in the customer journey.
We like to shape the complete digital customer journey by providing you with the most essential digital touchpoints, like websites, lead magnets, landing pages and social content. By doing so we help you go-to-market quickly and build marketing funnels converting visitors into leads.
Brands need to evolve from transactional relationships to building real human relationships. By creating engaging experiences brands can give more meaning to shopping and boost retention. By co-creating with influencers they can also boost the brand image using experience.
By now your brand is defined. Let’s create a go-to-market plan to help share your challenger story with the world.
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