a challenger in the supplement industry
NO BS is on a mission to take back control of our health, fight back against the status quo, and empower people to realize their highest potential. They sell organ-based supplements and want to build a community of like-minded people.
The founders of NOBS are both carnivores and struggled to find high-quality supplements in Europe. So they decided to launch their brand. Because the supplement industry is overcrowded, we decided to go bold. The brand had to reflect its personality and stand out in the market.
We decided to use a name that reflects the personality of the brand. N.O.B.S is an Acronym for Natural Organic Based Supplements. It’s also an abbreviation for “No bullshit” which reflects the brand personality. It gives the name that extra layer.
Their mission is to deliver truth in a world where processed foods, misinformation, and dishonest marketing continue to drive sickness, steal results, and empty wallets. So they’ve filtered out the bullshit - boiling it down to what actually works
The first step after defining the brand identity was designing the packaging. This is the most important touchpoint in the supplement industry. NOBS wanted to make it a premium experience.
The combination of the minimal vibe and the cave paintings make the bottles stand out on your shelf. The bottles are also made out of glass to respect the planet.
After the packaging was designed we designed and developed the website for NOBS. We developed a custom Shopify website. Because it’s a new brand we first focused on telling the story of the brand. We have to convince people why they should use organ-based supplements and why they have to choose NOBS.
The final step was to launch NOBS. We devised a marketing plan and designed the most important touchpoints, which focus on the story of the brand and feel cohesive with a bold, ancestral vibe.