Vectura Fertin Pharma came to Boil with an interesting problem to solve. Preparing to launch a new supplement brand, Vectura challenged the standard manner of validation in the pharmaceutical industry - focus groups. Aware of being in a test environment, focus group tend to skew results in unnatural market directions.
Pilot launch strategy
Audience validation
Brand identity validation
Product listing validation
Social media campaigns
Digital “focus group” system
Landing page design
Landing page development
AI Chatbot integration
The solution from Boil was digital “focus groups” - Create a two launch funnels starting from a social media campaigns, leading to a landing page. There potential clients are offered samples of the new product and surveyed by an AI Chatbot on their approval on brands and expectations.Phase 1 was A/B testing two separate brand identities to validate client audience, brand awareness and positioning. Phase 2 was A/B testing 19 separate product listings divided into 3 benefit categories.
The final results were decisive win for one of the brands and offered close-to-real-market insights on audience engagement, funnel journey, brand appeal and winning product listings.
