a nextgen beauty treatment
Up to now the medical world was focused on obtaining an effect through medication and interventions. What if there is a natural way to heal our bodies from within, in a non-invasive way?
Reyu is a treatment that taps into our natural body flows, like the nervous and vascular system, using proven biofeedback loop technology. With the help of microcurrents Reyu restores the functions in your body affected by ageing. Permanently.
Dr. Karavani is author of multiple books about skin, natural health and mental health and their impact on corporate life. As the owner of an esthetic clinic he witnessed how people got affected by beauty treatments on the long term. Therefore he started working on a technology that could prevent ageing effects in a natural way. He asked Boil to create this new brand from scratch and to launch it to consumers looking for beauty treatments.
We created the name REYU wich reflects the value proposition. It’s you, a bit younger. We pronounce it ‘Re You”. The reversed E stands for the rejuvenation process itself.
A new MOvement
Instead of creating another beauty brand we decided to build a movement: the natural revolution. In this brand story we take people on a journey how to take care of yourself in a naturual way. Therefore we created a visual style that embraces natural elements and icons. Based in this styleguide we created a website, POS materials, book covers etc.