UAE based lending platform Beehive, recently acquired by e&, partners with Boil for rebranding

Antwerp, September 1st 2023
UAE fintech player Beehive announces an exciting new partnership with branding agency Boil®. This collaboration comes at a pivotal moment in Beehive's journey, as the majority of the company has been acquired by the renowned technology group e&.

Beehive, founded in 2014, is a major player in the crowdfunding space in the UAE and has operational coverage in Saudi Arabia and Oman. It connects SMEs seeking finance with investors – both private and institutional – to offer conventional as well as Sharia-compliant loans.

The strategic partnership with Boil represents a significant step forward for Beehive, as they embark on a mission to realign the Beehive brand with the corporate guidelines of e&, all while preserving the unique brand personality that has made Beehive a standout in the industry.

Beehive's decision to join forces with Boil is driven by a commitment to create a differentiating brand universe that reflects the innovative spirit and unwavering dedication to excellence that define both Beehive and e&. Boil's expertise in branding and their ability to capture the essence of a brand while aligning it with broader corporate objectives made them the natural choice for this crucial project.

About Beehive

Beehive is a pioneering fintech company based in the UAE, known for its innovative approach to peer-to-peer lending and cutting-edge financial solutions. With a strong focus on empowering businesses and individuals, Beehive has earned a reputation for driving financial inclusion and fostering economic growth.

About Boil®

Boil® is a brand growth agency dedicated to propelling ambitious challenger brands on their journey towards growth.

Fueled by purpose and driven to make an impact, challenger brands distinguish themselves through their unique missions, paving the way for new market categories.

Boil supports these brands by first establishing their positioning, category design, and brand strategy, followed by assisting their go-to-market approach with a tailored digital growth plan and website services.

Based in Europe, Boil serves clients worldwide, including names such as Sony Music, Dingbats, Friesland Campina, Apex, Idalko, dScribe, Nett, and Gutsy, ...
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