Go2Market Automation Software Aptivio chooses Boil for Category Design

Antwerp, January 15th 2024
Brand Growth Agency Boil is proud to announce collaboration with Aptivio, a prominent US-based scale-up specializing in go-to-market automation. This strategic partnership goes beyond traditional collaborations, as Boil takes on the exciting challenge of leading Aptivio through a comprehensive category design exercise.

Boil, recognized for its innovative approaches to brand growth, will leverage its expertise in category design to redefine and elevate Aptivio's positioning within the market. Aptivio, a leading player in go-to-market automation, aims to not only enhance its brand identity but also to reinforce its unique value proposition in an ever-evolving industry.

About Aptivio

Aptivio is a Buyer Intent AI software company that works with senior leaders of small to midsize business units responsible for revenue growth.

About Boil®

Boil® is a brand growth agency dedicated to propelling ambitious challenger brands on their journey towards growth.

Fueled by purpose and driven to make an impact, challenger brands distinguish themselves through their unique missions, paving the way for new market categories.

Boil supports these brands by first establishing their positioning, category design, and brand strategy, followed by assisting their go-to-market approach with a tailored digital growth plan and website services.

Based in Europe, Boil serves clients worldwide, including names such as Sony Music, Dingbats, Friesland Campina, Apex, Idalko, dScribe, Nett, and Gutsy, ...
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