While people typically use fillers like Botox to tackle wrinkles, renowned dermatologist Ilan Karavani is introducing a new revolutionary treatment: Reyu. This natural treatment restores the aging process through the natural channels of your body, in a sustainable way using biofeedback loop technology.
The new brand is pronounced as 'Re You' and was inspired by the idea 'It's you only younger.' Boil® developed the brand story 'The Natural Revolution' for Reyu, targeting people who want to take care of themselves in a natural way and be the best version of themselves.
Without artificial or unnatural interventions. This brand story was brought to life as a movement with a visual style that connects with nature. The brand strategy also focuses on the long-term results of each treatment, as competitive research showed that Reyu can differentiate itself in this regard.
Boil® developed its own methodology in the form of the Brand Essence Model, specifically aimed at the needs of challenger brands. Since tastes and colors are personal, Boil® focuses on the principle of intelligent creativity.
Using insights from neuromarketing, the agency develops storylines that better align with the subconscious. Thanks to the partnership with Mindspeller, Boil® validates its creative expressions in no time before launching them."