Boil® launches ‘The Natural Revolution’ of Reyu

Antwerp,  6 may 2022
Reyu press release
Reyu is the new challenger in the anti-aging treatment market. Boil® developed the branding for this new challenger, working on a new brand name, brand strategy, and brand design.

While people typically use fillers like Botox to tackle wrinkles, renowned dermatologist Ilan Karavani is introducing a new revolutionary treatment: Reyu. This natural treatment restores the aging process through the natural channels of your body, in a sustainable way using biofeedback loop technology.

The new brand is pronounced as 'Re You' and was inspired by the idea 'It's you only younger.' Boil® developed the brand story 'The Natural Revolution' for Reyu, targeting people who want to take care of themselves in a natural way and be the best version of themselves.

Without artificial or unnatural interventions. This brand story was brought to life as a movement with a visual style that connects with nature. The brand strategy also focuses on the long-term results of each treatment, as competitive research showed that Reyu can differentiate itself in this regard.

Boil® developed its own methodology in the form of the Brand Essence Model, specifically aimed at the needs of challenger brands. Since tastes and colors are personal, Boil® focuses on the principle of intelligent creativity.

Using insights from neuromarketing, the agency develops storylines that better align with the subconscious. Thanks to the partnership with Mindspeller, Boil® validates its creative expressions in no time before launching them."

About Boil®

Boil® is a brand growth agency dedicated to propelling ambitious challenger brands on their journey towards growth.

Fueled by purpose and driven to make an impact, challenger brands distinguish themselves through their unique missions, paving the way for new market categories.

Boil supports these brands by first establishing their positioning, category design, and brand strategy, followed by assisting their go-to-market approach with a tailored digital growth plan and website services.

Based in Europe, Boil serves clients worldwide, including names such as Sony Music, Dingbats, Friesland Campina, Apex, Idalko, dScribe, Nett, and Gutsy, ...
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