Boil Agency has partnered with Ibens to lead a strategic rebranding focused on strengthening the company’s positioning and long-term resilience. Active in complex projects such as hospitals, schools, and elderly care centers, Ibens is challenging the traditional way of building by introducing a collaborative and frictionless approach.
Challenging the status quo in construction
The construction industry has long been defined by inefficiencies, with failure costs remaining a persistent issue across projects. Ibens has developed its own proven methodology to address this challenge, fundamentally rethinking how collaborations on projects are approached. However, while their operational model was strong, their brand did not fully reflect this differentiation.
Translating methodology into a clear narrative
Boil was brought in to align Ibens’ internal strengths with a clear external positioning.
The assignment includes:
The assignment includes:
- Defining a strong strategic narrative
- Aligning stakeholders around a unified vision
- Clarifying Ibens’ mission and vision
- Translating strategy into a creative boulevard
The goal is to make Ibens’ approach tangible and understandable for clients, coworkers and the broader market.
A strategic partnership built on alignment
“We have chosen Boil because of their ability to listen thoroughly to all stakeholders and help the company make strategic choices in their narrative. Thanks to the new direction, Ibens is more resilient going forward.”
Tom Van Put (CEO ibens)
About Boil®
Boil® is a brand growth agency dedicated to propelling ambitious challenger brands on their journey towards growth.
Fueled by purpose and driven to make an impact, challenger brands distinguish themselves through their unique missions, paving the way for new market categories.
Boil supports these brands by first establishing their positioning, category design, and brand strategy, followed by assisting their go-to-market approach with a tailored digital growth plan and website services.
Based in Europe, Boil serves clients worldwide, including names such as Sony Music, Dingbats, Friesland Campina, Apex, Idalko, dScribe, Nett, and Gutsy, ...
Discover our casesFueled by purpose and driven to make an impact, challenger brands distinguish themselves through their unique missions, paving the way for new market categories.
Boil supports these brands by first establishing their positioning, category design, and brand strategy, followed by assisting their go-to-market approach with a tailored digital growth plan and website services.
Based in Europe, Boil serves clients worldwide, including names such as Sony Music, Dingbats, Friesland Campina, Apex, Idalko, dScribe, Nett, and Gutsy, ...
