Boil® helps challenger brands grow

Antwerp, Tuesday 23 February
boil agency press release
Boil® is the name of the brand growth agency founded by Philippe De Puydt and Jordy Van de Locht, with a clear mission: to help challenger brands grow. Under the motto 'Challenge your Brand', the agency offers a unique combination of branding and go-to-market services tailored to the needs of challengers, positioning itself as a brand growth agency. Boil® works with both startups and established companies looking to adopt a challenger mindset.

At Boil®, we're also disrupting the branding and communication market. We know it's crucial to make clear choices and go all in. We help our clients find a unique positioning and create a relevant story that both their employees and customers can be proud of. According to our clients, we're great listeners who always bring their business back to its essence. We boil everything down to its core." says Jordy Van de Locht.

Boil® has developed its own methodology in the form of the Brand Essence Model, specifically tailored to the needs of challenger brands. Since tastes and colors are personal, Boil® relies on the principle of intelligent creativity. By leveraging insights from neuromarketing, the agency develops storylines that better resonate with the subconscious. Thanks to its partnership with Mindspeller, Boil® validates its creative expressions in no time before launching.

Philippe De Puydt adds: "As a brand growth agency, we don't just sharpen our clients' stories. In a world where innovation accelerates, timing is crucial. Once we've defined a clear purpose, we ensure that the business quickly gains momentum. We work closely together on the brand launch by creating building blocks such as corporate websites, creative content formats, and fully developed campaigns. From story to launch.

As founders, we bring a unique skill set to the table. Both of us are digital natives who embrace technology and data in our work. But as a millennial, Jordy has a better understanding of startup culture, while I'm used to handling campaigns for bigger brands. With that combined expertise, we help challengers think bigger and move faster."

About Boil®

Boil® is a brand growth agency dedicated to propelling ambitious challenger brands on their journey towards growth.

Fueled by purpose and driven to make an impact, challenger brands distinguish themselves through their unique missions, paving the way for new market categories.

Boil supports these brands by first establishing their positioning, category design, and brand strategy, followed by assisting their go-to-market approach with a tailored digital growth plan and website services.

Based in Europe, Boil serves clients worldwide, including names such as Sony Music, Dingbats, Friesland Campina, Apex, Idalko, dScribe, Nett, and Gutsy, ...
Discover our cases

Are you a startup or an established brand ready to challenge the game?

I’m a startup

Are you a startup looking to make some serious waves and take your brand to the next level?

Look no further than our top-notch branding service, specifically designed to help challenger brands stand out from the competition and make a bold statement.

I’m an established brand

Is your current brand holding you back from shaking things up in your industry?

We boil your brand down to its essence to identify what makes it truly unique, and craft a new compelling story and positioning.