Antwerp, Belgium – Boil Agency has been selected by Bongo, part of the Smartbox Group, to create an entirely new consumer brand aimed at redefining how the next generation discovers and books experiences.
The project is currently in development, with Boil working closely alongside the Smartbox Group team to build the brand from the ground up. Rather than refreshing an existing proposition, the ambition is to create an entirely new challenger brand designed specifically for a Gen Z audience.
Boil’s scope covers every stage of the brand creation process, including brand strategy, naming, brand identity, go-to-market strategy, and the launch campaign.
As the experience economy continues to evolve, younger consumers are looking for brands that feel authentic, culturally relevant, and built around the way they discover and share experiences. The new brand is being developed to meet those expectations while bringing a fresh perspective to the experience booking market.
“Creating a brand from scratch is one of the most rewarding challenges for any branding agency",
said Philippe De Puydt, managing partner at Boil Agency. “Working with Bongo and Smartbox Group gives us the opportunity to build something entirely new that is purpose-built for the next generation of experience seekers.”
The official launch of the new brand is expected later this year, with more details to be revealed closer to launch.
About Bongo
Bongo is one of Belgium’s leading experience gift brands and is part of the Smartbox Group, a European leader in experience gifting. Through a wide range of gift experiences, Bongo helps people create memorable moments across travel, wellness, gastronomy, adventure, and leisure. With the development of this new venture, Bongo is expanding its portfolio to engage a new generation of experience consumers.
About Boil®
Boil® is a brand growth agency dedicated to propelling ambitious challenger brands on their journey towards growth.
Fueled by purpose and driven to make an impact, challenger brands distinguish themselves through their unique missions, paving the way for new market categories.
Boil supports these brands by first establishing their positioning, category design, and brand strategy, followed by assisting their go-to-market approach with a tailored digital growth plan and website services.
Based in Europe, Boil serves clients worldwide, including names such as Sony Music, Dingbats, Friesland Campina, Apex, Idalko, dScribe, Nett, and Gutsy, ...
Discover our casesFueled by purpose and driven to make an impact, challenger brands distinguish themselves through their unique missions, paving the way for new market categories.
Boil supports these brands by first establishing their positioning, category design, and brand strategy, followed by assisting their go-to-market approach with a tailored digital growth plan and website services.
Based in Europe, Boil serves clients worldwide, including names such as Sony Music, Dingbats, Friesland Campina, Apex, Idalko, dScribe, Nett, and Gutsy, ...
