Being a challenger does work

October 14, 2022
being a challenger does work

Being a challenger brand is about offering people a better future. They may be aware of an issue, or they may not realize there's an issue at all.

Either way, you can present them with a solution that they might not have considered...

How many things do you use/enjoy today that improve your life/work/play and did not exist in any meaningful way 10 years ago?

Here’s a quick list of billion-dollar companies that didn’t exist a decade ago:

➔ Netflix
➔ Stripe
➔ Coinbase
➔ Bird
➔ Warby Parker
➔ Snap Inc.
➔ Pinterest
➔ Slack
➔ Instacart

None of these companies created a “better” product or brand.

They created a DIFFERENT product and net-new category out of thin air.

And so when people say “being a challenger does not work,” remove all the challengers from your monthly credit card statement (no Amazon, no iPhone, no Netflix, no Uber), and pretty soon, you’ll be right back to the beginning of human civilization.

Being a challenger does work. It works every single day. And you, as a consumer, prove that it works based on your spending habits.

Challenger Type quiz

Want to know which Challenger Type best suits your brand?

Take our simple quiz and find out exactly which Challenger Type you are in less than 10 minutes.

Challenger Type Quiz

Are you a startup or an established brand ready to challenge the game?

I’m a startup

Are you a startup looking to make some serious waves and take your brand to the next level?

Look no further than our top-notch branding service, specifically designed to help challenger brands stand out from the competition and make a bold statement.

I’m an established brand

Is your current brand holding you back from shaking things up in your industry?

We boil your brand down to its essence to identify what makes it truly unique, and craft a new compelling story and positioning.