Moss

Manali.

Challenging the banking industry.

In early 2022 we were approached by a forward-thinking startup with a big vision to change the banking industry in the US. Together we turned their vision into a new category idea we named “Green Lifestyle Banking”. We then created a new logo, visual identity, website, and marketing material.

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Strategy.

Category strategy
Category POV
North star metric

Experience.

Landing page design
Social media ads

Core brand.

Brand story
Baseline
Logo design
Brand identity

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