Category Design

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What is category design?
November 21, 2022

What is category design?

The ultimate business strategy for creating and developing new categories of products and services.

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Some amazing examples of category design.
November 21, 2022

Some amazing examples of category design.

Today you'll see some amazing examples of category design. Before sharing this with you, there's something we need to talk about. The examples you're about to discover are big brands.

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3 reasons why category design is the winning strategy.
November 21, 2022

3 reasons why category design is the winning strategy.

Today you'll discover 3 reasons why category design is the winning strategy.So, what are the benefits of category design in marketing?

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The drawbacks of category design
December 13, 2022

The drawbacks of category design

The benefits of category design are huge. But today, you'll discover the drawbacks. Before diving in, there is something we would like to share with you.

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The 101 of category design - Step 1
December 13, 2022

The 101 of category design - Step 1

Okay, now that you’ve got your head around the definition of category design, seen a few examples and learned the drawbacks and benefits of category design in marketing, let’s show you how it’s done.

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The 101 of category design - Step 2
December 13, 2022

The 101 of category design - Step 2

Naming & Framing Your Category NameIt all starts with your Point-Of-View, your POV. The most effective POVs aim the conversation in such a different direction that it’s often hard for the masses to understand (or accept) what this new POV might mean for the world.

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The 101 of category design - Step 3
December 13, 2022

The 101 of category design - Step 3

The magic triangle combines product design, company design, and category design. Each side of the triangle is essential. They dramatically improve your chances of becoming a category king or queen.

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We support the bold,
brave,
the challengers,
the underdogs.
We support the bold,
brave,
the challengers,