The ultimate business strategy for creating and developing new categories of products and services.
Today you'll see some amazing examples of category design. Before sharing this with you, there's something we need to talk about. The examples you're about to discover are big brands.
Today you'll discover 3 reasons why category design is the winning strategy.So, what are the benefits of category design in marketing?
The benefits of category design are huge. But today, you'll discover the drawbacks. Before diving in, there is something we would like to share with you.
Okay, now that you’ve got your head around the definition of category design, seen a few examples and learned the drawbacks and benefits of category design in marketing, let’s show you how it’s done.
Naming & Framing Your Category NameIt all starts with your Point-Of-View, your POV. The most effective POVs aim the conversation in such a different direction that it’s often hard for the masses to understand (or accept) what this new POV might mean for the world.
The magic triangle combines product design, company design, and category design. Each side of the triangle is essential. They dramatically improve your chances of becoming a category king or queen.
