Brand archetypes

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Brand Archetypes: here is how big brands do it.
October 27, 2022

Brand Archetypes: here is how big brands do it.

When you find out which Brand Archetype is the best fit for your brand, you end up with a script that can guide all your external communication. It tells you in detail which tone-of-voice, content, strategy and visuals best suit your brand.

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The Ultimate Brand Archetypes Guide
October 27, 2022

The Ultimate Brand Archetypes Guide

Discover how brand archetypes help improve your brand. We discuss the 12 brand archetypes: explorer, caregiver, magician, sage, jester, outlaw, everyman, ...

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We support the bold,
brave,
the challengers,
the underdogs.
We support the bold,
brave,
the challengers,