Go-To-MarketDesignStrategy

The ultimate
startup branding
launch formula

Three Secrets: How Every Startup Can Launch
A Differentiated Brand In Just 6 Weeks,
Even Without Funding

Looking for A “crystal clear”

brand essence

so you can articulate clearly where your brand stands for, which means you don’t have to think about what to say every time you pitch your startup.

A “white-space”

positioning

that lets you differentiate yourself against competitors, which means you can explain to people why they should choose you instead of your competitor.

A “bullet-proof”

Marketing plan

that will help you launch fast and effective, so you can spend less time guessing and experimenting with different marketing ideas that do not move the needle.

how can you fix this?

three secrets
to a winning
startup brand

Stop trying to be better...

Start Being
different

Most startups try to be a little better than others ,  meaning they are playing someone else’s game by someone else’s rules – fighting for market share.

In today’s winner-take-all digital economy, brands that create a whole new category will dominate. So If you’re not differentiating your brand, you risk being irrelevant.

Find new ways of thinking. Find new ways of doing things. Find your own rules and play like nobody else.

Many great companies have done this before. Think of Amazon, Facebook, VMware, Airbnb, or Apple. They all did something different.

Stop thinking traditionally

adopt a
Challenger
mindset

You're attached to yesterday's thinking and today's ways of doing things. That’s what is holding you back from creating a better world.

The truth is that you will never be able to offer something fundamentally different from everything else out there if all you do is replicate what other people have done before.

Give people new ways of living, thinking, and doing business. Solve a problem they didn’t know they had or didn’t pay attention to because they never thought there was another, perhaps better, way.

Offer something different.  Challenge the way things are today.

Stop using a traditional
marketing or branding agency

you need a
Category
designer

You're paying huge salaries to an army of expensive marketing or branding 'experts.' Yet this army isn't winning for you.

They’re far too busy running campaigns and desperately trying to understand their analytics dashboards to make a significant increase in revenue.

The future of marketing isn't about big, costly campaigns – but about category design. It’s the key to getting started on your journey to build an enormous market, dominate it and generate a giant payoff.

Hint: It involves more than just figuring out how to design products better or cheaper.
We support the bold.
The brave.
The challengers.
The underdogs.
We support the bold.
The brave.

The
Ultimate
formula

Becoming a category leader is hard. For most entrepreneurs, us included, it requires years of missed opportunities and inefficient uses of budget.

Traditional marketing agencies specialize in one area of business, such as "social media strategy," or "advertising," and don’t help you create a holistic brand strategy. They eat up your time; at best, they are slow and constrict your thinking; at worst, they get in the way and kill growth from the inside out.

We developed a unique four-step brand essence model (TBE Model) that will help you define, develop, and dominate a new category of business—and go to market fast!

Identify the Problem

Articulating the problem and your unique technology or market insights is the first step to successful category design. We will articulate this during our brand workshop at the beginning of the project.

The Solution & Category Name

Defining the name of the category is a big step to helping the world understand the problem you are solving. The category name is often comprised of the market type, the nature of the problem, and the audience who has the problem.

The Category Blueprint & Ecosystem

You need a visual blueprint to communicate your category vision. A good blueprint will map out the people, processes, and products required to fulfill the potential of your category. A good blueprint represents what solution you have today as well as what you will build in the future to solve the problem.

The Point of View

The next step is to develop a powerful point of view (POV). Your POV frames the category problem, explains the consequence for not solving the problem, presents your vision for the future, and declares your unique answer to the problem.

The look and feel

Now that you know what the playing field is and what we want to communicate and to who, we'll design all the important touchpoints of your brand. As mentioned, this will rely on both gut feeling and a proven validation process.

Spreading it with the world

Once we've assembled the rest of the elements, we'll release this to an audience hungry for something different. Remember: don't think traditionally. We will put the right words in the right mouths so that people start talking about your business.
Week 1-2
The problem, solution & POV
Week 2-3
The messaging & look and feel
Week 3-5
The touchpoints 
& marketing plan
Week 5-6
The big launch

the
outcome

A “crystal clear” brand essence
so you can articulate clearly where your brand stands for, which means you don’t have to think about what to say every time you pitch your startup.
A “white-Space” positioning
that lets you differentiate yourself against competitors, which means you can explain to people why they should choose you instead of your competitor.
A “bullet-Proof” marketing plan
so you can articulate clearly where your brand stands for, which means you don’t have to think about what to say every time you pitch your startup.
Branding Agency Antwerpen

We don’t work for traditional brands ...

we work for
challengers

Why? Because we know our way of working does not fit traditional brands. No matter how much money you spend you will never get  traction when you compete in the existing market as a traditional brand where there is already a market leader who dominates the marketplace.

Challengers on the other hand have a really clear purpose, mission and differentiator, so we are able to create a new category within the market. A category where they can become the market leader and get traction really fast.

It will not take forever

It will take
6 weeks

We will help you define, develop and dominate a new category of business. Our work is deep and meaningful, and includes brainstorming, interviews, research, creative development and psychoanalysis. It will change the way you think.

It won’t be easy—it will be hard and fast. You’ll have to take risks, and you’ll need to make bold decisions, but if you are a true risk-taker, you won’t let this stop you.

Not only gut feeling but...

Intelligent
creativity

You want to go fast, so we're not just relying on gut instinct. We use artificial intelligence, psychological models, and customer testing to validate our assumptions. You will be introduced to a proven methodology so that you know exactly what to expect, which means you are involved in the whole process.
I want to use this formula!

challenger
brands

Reyu
Strategy. Naming. Identity
REYU wanted to enter the beauty treatments market with a completely new kind of treatment. The founder behind the brand has worked in the beauty industry for over 30 years and knows what the flaws of the industry were. He joined forces with engineers to develop the REYU device that restores your natural beauty using a biofeedback loop. Non-invasive, 100% natural and 100% effective. He already has a list of hundreds of therapists who want to lease a REYU device to use at their facility. He combines a differentiating product with a new business model—leasing the device instead of selling it—and does all the marketing for them as well!
Check out the case
Gutsy
Strategy. Naming. Identity
Gutsy wanted to create a unique market position by entering the pet food industry with a differentiated product. The existing market consisted of traditional pet food and insect-based pet food. So we created a new category of hybrid pet food, part insect, part chicken. This new type of product appealed to customers seeking an adventurous identity, who also loved nature. We recently received 150k to invest in new products like snacks.
Check out the case

Our
Reviews

What's next

Congratulations. You have reached the end of our manifesto.
Now you have three options
You don’t take action
And continue to have a me-too brand that does not stand out in the market and keep investing money in things that do not work.
You try to do this yourself
If you’re willing to work hard and spendhours in front of your computer, you might beable to pull it off.
Let us work our magic
And finally, have clarity around your brand, a strong positioning, and a solid marketing plan.
Remember we ONLY want to work with real challengers. It won’t be easy—it will be hard and fast. You’ll have to take risks, and you’ll need to make bold decisions, but if you are a true risk-taker, you won’t let this stop you.
We support the bold.
The brave.
The challengers.
The underdogs.
We support the bold.
The brave.