GutsyStrategy. Naming. Identity
Gutsy wanted to create a unique market position by entering the pet food industry with a differentiated product. The existing market consisted of traditional pet food and insect-based pet food. So we created a new category of hybrid pet food, part insect, part chicken. This new type of product appealed to customers seeking an adventurous identity, who also loved nature. We recently received 150k to invest in new products like snacks.
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